Madeira is an enchanting archipelago, a cluster of islands just off the northwest coast of Africa, where a mild, year-round Mediterranean climate offers the perfect sunny escape. Also known as the ‘Hawaii of Europe’, it offers lush greenery, volcanic scenery, stunning beaches, and sweeping cliff views. Between Madeira, Porto Santo, Ilhas Desertas and Ilhas Selvagens, discover remarkable outdoor scenes, from beautiful coastlines to wild nature, and sink into the unique lifestyle of this charming island chain.
Madeira’s Jurassic Landscapes: Levada Walks and Forest Hikes
Madeira enchants with a wonderful Mediterranean climate and multifaceted flora and fauna. This is favoured by its proximity to the Gulf Stream, which warms the turquoise-blue sea waters around the island to pleasant temperatures. The island’s volcanic origin also provides a unique backdrop that can be explored on guided hiking tours.
One of the main attractions on the island is the Laurissilva. This laurel forest with thick moss and large, old trees is a UNESCO World Heritage Site. You can also take hikes on the levadas and discover breathtaking natural scenery on your way; these irrigation canals were created several hundred years ago to carry large amounts of water from the rainy north of Madeira to the south.
Despite being a true hiking paradise, Madeira also offers exploration on two wheels. You can ride your mountain bike on unpaved routes in the middle of the mountain range and enjoy spectacular views of the rocks and valleys below while getting in your daily exercise.
When’s the Best Time to Visit Madeira for Flowers?
If you’re travelling to Madeira to marvel at the verdant landscapes and vibrant blooms, do so during springtime. During this shoulder season, March to May, there are fewer crowds, so you can make the most of your trip; the island is in full bloom with vibrant wildflowers, tropical orchids, and bougainvillaea, as well as pleasant weather.
Madeira also celebrates its Festival of Flowers in May – if you’re travelling with children, visit the Wall of Hope and take part in the local tradition: on Saturday morning, children place a flower on the Wall of Hope in a symbolic appeal for peace.
Quinta Hotels: Authentic Experiences in Madeira
Quintas are traditional Madeiran country estates, often surrounded by lush gardens or vineyards, that have been converted into charming, high-quality accommodation. Staying in a quinta hotel offers a truly authentic island experience, allowing guests to immerse themselves in local history, architecture, and tranquil surroundings away from the bustling city centres, providing a unique blend of heritage and hospitality.
Things to Do in Funchal
Funchal, the capital of the archipelago, is in a bay on the south coast of Madeira. The city owes its name to fennel, which was found as a wild plant growing all over the island at the beginning of the settlement. Funchal is the largest tourist, commercial and cultural centre in the entire archipelago. A wide range of activities awaits you here, from museums and monuments to excursions to the fantastic gardens, to a leisurely stroll on the marina. You will also find colourful nightlife in Funchal with its numerous restaurants, bars, and clubs.
Activities for Thrill-Seekers
For thrill-seekers
If you want to experience untouched, pristine nature in Madeira and fancy an adrenaline rush, dare to go on a canyoning tour. In small groups, you will explore the watercourse of streams and rivers. Master the art of clambering through partially submerged water holes or climbing waterfalls and jumping into the depths below, offering spectacular views.
Glide over Madeira
Have you ever wanted to see impressive mountain ranges, rough coastlines, and the incredible flora of the island from above? Thanks to Madeira’s morphological characteristics, you will find ideal conditions for paragliding here. Venture into lofty heights with a paraglider and enjoy the unique view. Beginners need not be afraid, as they can experience the thrill on a tandem flight with an instructor.
Wild ride in a basket
If you fancy a unique and fun experience on a visit to Madeira’s capital, then try a ride on a basket sledge. The ‘Carros de Cesto’ are made by hand from wood and willow rods and are controlled by the so-called ‘Carreiros’, two men dressed in traditional costumes. In the district of Monte, you get on the traditional vehicle and go down a slope on a wild ride – a whimsical throwback to your childhood.
Watersports
As Madeira is an island in the middle of the Atlantic, the surrounding ocean views are endless. With its clear, turquoise-blue colour, the sea shimmers mysteriously under the sun and sparks curiosity about the many secrets that await below the surface. You can go on a boat trip off the coast and see the island from an entirely new perspective. Or do you dare to dive into the fascinating depths of one of the best diving spots in Europe?
Nature-formed water pools
The nature-formed sea pools at Porto Moniz and Seixal are a special highlight in Madeira. These saltwater swimming pools, framed by lava rocks, are fed naturally by the sea. They are located on the north coast of Madeira and offer a first-class view of the Atlantic and the lush green landscapes of the island. Relax with a swim in these unique pools and sink into your natural surroundings.
Get active with water sports
A moderate climate and a comfortable water temperature of 17-24°C invite you to numerous activities all year round in and on the Atlantic. In the north, surfers will find ideal conditions and possibly the perfect wave. On the quieter south coast, windsurfers and stand-up paddlers get their money’s worth. Canoeing is also a popular sport – on your own or on guided tours. While snorkelling or diving off the coast, you will discover an impressive underwater world and even a shipwreck overgrown with corals.
Whale and dolphin spotting
Thanks to a sea depth of more than 3,000 metres, the coastal waters off Madeira are home to diverse marine life. Numerous fish, turtles, and 28 different whale and dolphin species frolic in the waters off the island. You can go on a sightseeing tour all year round to see some of these elegant marine mammals. In the waters off Madeira, among other things, spotted dolphins, striped dolphins, sperm whales and pilot whales have all been sighted.
Colourful underwater world
Porto Santos is a popular dive destination because of its pleasant temperature and clear water. Here you can experience an excellent view from a depth of up to 40 metres. Popular spots include the sunken ships Madeirense and Corveta General Pereira d’Eça, which have been used to create artificial reefs. A species-rich marine life congregates here with dark groupers, salema, kingfish and amberjack.
Try Madeiran Cuisine
In Madeira’s local cuisine, you will taste the warm soul and hospitality of the people. Thanks to the proximity to the sea, you can expect first-class fish and seafood dishes on the islands, such as grilled limpets, tuna steaks, and Madeiran swordfish fillets. Try the traditional “Espatada”, a beef skewer made of bay wood with fried corn and the typical “Bolodo-Caco”, a bread with garlic butter. The wickedly delicious, homemade honey cake is a must.
Local Traditions
Immerse yourself in the warm, cosmopolitan culture of Madeira. The people here exude real ‘joie de vivre’ and share this passion with their visitors. Festivals and events are held throughout the year, celebrating the rich culture of Madeirans. Experience the capital, Funchal, with its sights and the hustle and bustle in the streets; taste the traditional cuisine and enjoy the sweet life with a glass of Madeira wine.
Local produce, wine, and handicrafts
Discover the traditional handcrafts of Madeira, such as embroidery, which is a centuries-old craft that is characterised by its high quality and impressive details. Fabrics such as linen or silk are embroidered with modern and traditional patterns. The tradition of Madeira wine also goes back over 500 years. The fortified wine, grown on the island’s slopes, is popular worldwide for its unique aroma and character.
Funchal’s farmers market
The ‘Mercado dos Lavradores’ farmers market is one of the hallmarks of Funchal and is in the middle of the historic centre. The market building was designed in a stylistic mix of Art Deco and Modernism and is well worth a visit. Let yourself be enchanted by the aromas of the islands, taste the exotic fruits and marvel at the vast range of beautiful flowers, meat, fish, vegetables, and regional spices.
Carnival celebrations
Various annual celebrations take place in Madeira. Visit the carnival at the beginning of the year with its brightly coloured costumes and world-famous parades. The Festival do Atlântico ushers in the summer on Madeira with pyro-musical shows. During the grape harvest in late autumn, the wine festival takes place with all kinds of festivities and activities. At Christmas and on New Year’s Eve, the Madeirans’ fireworks are among the largest in the world.
Beach Hopping
Porto Santo is the second largest of the islands belonging to Madeira and is located about 50 km northeast of the main island. This heavenly island is best known for its beautiful, long sandy beach. The simple beauty of the Porto Santos landscape also invites you to go hiking or cycling.
Lapped by the turquoise-blue, crystal-clear sea, you will find a small paradise for sun worshippers on Porto Santo. The approximately 9 km long, golden sandy beach takes up almost the entire south coast of the small island and has been voted the best dune beach in Portugal. Here you can enjoy beautiful weather, the sun, and the sound of the sea all year round.
Wellness Retreat
In addition to its beautiful beach, Porto Santo is also known as a wellness and relaxation destination. The carbonated sand has proven therapeutic properties. A stay here is said to have a positive effect on orthopaedic and rheumatic problems. The seawater from Porto Santo is also used for therapeutic purposes, for example, in thalassotherapy, because of its high content of strontium, chromium, and iodine. Even the island’s drinking water is rich in health-promoting minerals.
What’s the Difference Between Funchal and the North Coast?
Funchal, located on Madeira’s sunny south coast, is the vibrant capital and cultural heart of the island, featuring a cosmopolitan atmosphere, historical architecture, diverse dining, and easy access to amenities.
In contrast, the North Coast is dramatically rugged, wetter, and cooler, offering a wilder, more serene experience characterised by lush, deep-green landscapes, steep cliffs, natural sea pools like those at Porto Moniz, and challenging surfing conditions.
Browse Secret Escapes’ Deals on Madeira Holidays
You don’t have to trek halfway across the world for a tropical getaway – especially if you’re on a budget. Madeira is an incredible destination for honeymooners, families, or friends wanting a beach retreat at a fraction of the cost.
Explore our hand-picked Portugal holiday deals and discover a paradisiacal slice of heaven you didn’t even know existed in Europe. For more travel advice and inspiration, deep dive further into the Escapist magazine or get in touch for more information.